http://www.dreamstime.com/-image35211Do we really want it all? A career and a family life? It’s so hard as many of us went to uni and carved out successful working lives – but then our biological clocks started ticking and so we decided to have the babies as well as the job.

Then there are the ones who need to work.  We need two incomes – or we are the only breadwinners; so we really are between a rock and a hard place.

And let’s face it how many of us – when we start juggling everything – would give it all up if we could win the lottery and felt financially secure?

However there are some, nearly 10 per cent of all the working mums, who thrive on it – meet the Alpha Mums.

According to new research nearly one in 10 of British mothers can be classified as Alpha Mums.

The market intelligence report by YouGov SixthSense  found that Alpha Mums have an above average drive ‘to succeed in every aspect’ of their life, and are more career focused than other working mothers; 43% of Alpha Mums (versus 27% of all working mothers) say ‘my work is a career not just a job’. Is that you?

Great expectations

Just over half of Alpha Mums (versus 46% of all mothers) agree with the statement ‘my priority in life is to make sure my children achieve’.

Nearly 78% say their children do at least one activity outside school/nursery with over a quarter reporting that their kids take part in three activities or more.

Far more Alpha Mums (70%) with children aged 11+ expect their children to do schoolwork in their free time, versus 57% of all mothers with children of this age.

Life – not just as a mum

Alpha Mums are significantly more likely than other mothers to watch what they eat, to exercise regularly and to say ‘I make sure I always look good’. Over a quarter of Alpha Mums say they make sure they ‘always look good’.

A third of Alpha Mums  exercise regularly and they are generally more likely than other mothers to socialise, which links with the fact that over a third (34%) say they have enough money to spend whatever they want on their own leisure pursuits, versus only 13% of all mothers.

Alpha Mums’ weak spot?

While the assumption may be that having an immaculate home is part of being an Alpha Mum, they are the most likely to claim they never have time to clean. Over half  disagree that ‘it is important to me that my home looks immaculate’.

Just over a quarter of Alpha Mums say they spend a good deal of time thinking about how their home looks, compared to 32% of other mothers, while 56% (versus 49% of other mothers) agree ‘I never have time to clean’.

YouGov SixthSense Research Director James McCoy said: “From excelling in their careers, to rearing high-achieving children, the type of mothers we call ‘Alpha Mums’ are characterised by a drive to do it all.

“However, regardless of their drive there is only so much time in the day, and this study reveals that one area where Alpha Mums have decided to spend less time is keeping up with housework. Modern British mothers need to set priorities, and for some maintaining a pristine house is not one of them.”

What do you think? Agree/Disagree? Let us know…

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