One of the key objectives is to draw attention to the importance of peer support in helping mothers to establish and sustain breastfeeding

What do mums say?

NEW consumer statistics from Lansinoh, breastfeeding experts, have highlighting the need for more support for breastfeeding mums:

1. 21% mothers didn’t feel supported at all whilst breastfeeding – up from 19.5% in 2012 and doubling from 10.4% in 2011

2. 37% of mothers wish they had breastfed for longer

3. 24% of mothers think more could be done to provide more literature, visual guides and online support to breastfeeding mothers.

5. 25% of mothers think that between 2am-3am is the hardest hour of the day/night when breastfeeding.

6. A third of mums (33.9%) have struggled with breastfeeding at some point.

7. Over a quarter (28.8%) felt as though they were failing

8. 1 in 12 felt judged by others.

9. Almost half (46.4%) of those that breastfed found the first few days the most difficult.

10.  Over a fifth (22.3%) of mums feel embarrassed when breast feeding in public.

11. Almost two thirds (63.4%) of mums were not aware that breastfeeding has health benefits for mother as well as infants.

This research follows the announcement earlier this year from The Royal College of Midwives*, which noted that the UK is short of 5,000 midwives in the UK (February 2013)

Lansinoh are supporting this call from World Breastfeeding Week, mums and health care professionals with a new downloadable visual guide and online animation which addresses key breastfeeding issues which is available online 24 hours a day, 7 days a week.

Both are downloadable from the website: http://www.lansinoh.co.uk/2ammums

What the experts say:

Jo Gould, experienced midwife says:“In an ideal world, midwives would like to see new mums more frequently than they are often able to. Most mums look to family members or friends for advice with breastfeeding issues however these support systems cannot be instantly available 24 hours a day, leaving mums looking to other resources for a helping hand.

“A visual guide, accompanied with by the online video- accessible to all mums- and encouraging a support system across social networks is a great initiative.”

Deb Connor, member of the British Acupuncture Council said: “Acupuncture is part of Traditional Chinese Medicine (TCM) where the basis of diagnosis and treatment is that the mind and body should be in perfect balance.

“If the energy of the body; known as ‘Qi’ becomes out of balance due to the demands of being a new mum, feelings of low energy can result. Low energy levels can be accompanied by other symptoms such as low mood and poor sleep, which I often see in new mums visiting my acupuncture clinic.

“Acupuncture is a great way to rebalance your body after pregnancy and childbirth, helping you to increase much needed energy levels especially as a new mum. Your acupuncturist will do a full TCM consultation to make a diagnosis and will discuss your individualised treatment plan.

“Research has shown that acupuncture is safe and effective helping to gently stimulates the body’s own healing capability. Acupuncture can be used while breast feeding, in fact, certain acupuncture points can help stimulate the flow of breast milk if this is problematic.

“Often ladies will begin to feel improvements after just one session; however it is recommended that you attend for a course of treatments in order to get to the root of your low energy and deal with any other issues such as low mood. The number of sessions required will depend on how long you have been feeling low in energy and any other symptoms you are experiencing.”