UOMO – A NEW FRAGRANCE FOR YOUR MAN

From a men’s fashion master, a modern fragrance icon. This is Uomo. The new fragrance for men from the house of Ermenegildo Zegna; a thrilling composition of naturals and innovation, a fusion of tradition and luxury, nature and man.

A symbol of modern masculinity, Uomo is for the aspirational man who lives with passion and steps up towards his destiny. He is the master of all he undertakes. His magnetic presence is as radiant and seductive as a natural phenomenon.

Developed by renowned perfumer Alberto Morillas, Uomo is an unprecedented combination of two powerful ingredients, one from nature, the noble citrus Zegna Bergamot, and one from science, the unique floral note Violettyne Captive. Together they explode with confidence and power, crescendoing into a monument to masculinity. Morillas strove to create a scent that expresses irresistible tension between power and light, pairing these notes for the first time to mastermind a sense of unwavering craftsmanship and alluring freshness.

 

“Violet Leaf Absolute has been used in the heart of traditional perfumery however; with the Violettyne Captive the violet is magnified into an entirely new realm as a top note dimension. This in turn raises the profile of the natural Bergamot, therefore bringing a powerful and distinct olfactive sensation that embodies the ultimate feeling of ascension,” said Trudi Loren, VP Corporate Fragrance Development Worldwide, The Estee Lauder Companies.

 

Zegna Uomo, 100ml; £60; £47; £39

Hair & Body Wash 200ml £26

Aftershave Balm 100ml £40

Available exclusively at Harrods from April 2013