Valentine’s Day: 1 in 6 Scots want more kissable partners 

  • 36% of Scots in relationships say partner has let themselves go
  •  16% of people in relationships would like their partner to enhance their appearance 

It could be good news for singletons this Valentine’s Day, as new research released today by SmileDirectClub, reveals that 1 in 6 Scots would like to make their partners more kissable, and a staggering 36% think their partner has let themselves go since they started dating. 

Apparently 1 in 6 Scots have brought up with their partner (or considered discussing) tweaking their appearance, with the biggest bugbear being teeth and oral hygiene. 15% of Scots said they would like to have their partner’s teeth straightened or whitened, 8% said they have fallen out of love due to bad breath, and 47% admitted musky breath would be an absolute relationship turn off. 

Top treatments Scots would like their partner to have include:   

  1. Teeth whitening and straightening 
  2. Weight loss
  3. Counselling or psychotherapy 
  4. Breast enlargement or reduction 
  5. Hair transplant 
  6. Anti-aging / facelift 
  7. Lip fillers
  8. Nose job / reshaping 
  9. Liposuction

With Valentine’s Day on the agenda, top gifts for 2021 include perfumes and aftershaves (38%),  new clothes (30%), haircut or colour (8%),a makeover (7%), gym pass or personal trainer (5%), and teeth care (5%). 

Dr. Jeffrey Sulitzer, Chief Dental Officer at SmileDirectClub comments: “It’s great to see that Scots are looking ahead to Valentine’s Day to celebrate a loved one. Oral health has come up as a key focus for Scottish couples as they try to look and feel their best for their loved one.

The most important thing for a Valentine’s Day kiss is making sure your oral health is in good standing, I always strongly recommend brushing your teeth after every meal and flossing once a day to keep your teeth and gums healthy.” 

Looking at national results across the UK, women are more likely to think their partner has let themselves go (41% women vs 37% men); men are more likely to have fallen out of love with their partner because of their looks changing (21% vs 14%); and men are also more likely to buy their loved one a makeover (14% vs 7%). 

*Research was run externally by 4Media at the end of 2020, with 2,000 respondents over the age of 18 across the UK.  – with 153 individuals from Scotland.

About SmileDirectClub

SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for teeth straightening, now also offered directly via dentist and orthodontists’ offices.