Have you ever tried Aveda? It’s worth taking a look at…


How Tourmaline Works

Tourmaline is a crystal with many healing properties, which include strengthening the skin and spirit and radiating light. When the crystals are warm (when they are rubbed onto the skin), they become distinctively charged – positively at one end and negatively at the other. This feature makes Tourmaline exceptionally effective at healing and protecting the skin, since the absorption of nutrients into the skin is increased and optimised. The energising properties of the crystals help to deliver vitality and a youthful, radiant glow.


Holistic Beauty with Gemstone Technology

The inspiration behind the Aveda Tourmaline Charged skincare collection of superior performing products comes from Ayurvedic Medicine, which believes gemstones have rejuvenating properties. The ancients knew it. Aveda proves it. 

The unique plant-based formula powered by the beautiful pink Tourmaline gemstone gives the Tourmaline Charged collection its strong energising qualities. “…Tourmaline enhances the effect of the other ingredients – delivering superior moisture, smoothness, radiance, and helping to reduce fine lines,” says Peter Matravers, Vice President of Research and Development for Aveda. “In simple terms, it takes a naturally great product and makes it even more effective. The result?  Healthy-looking skin that actually appears more luminous.”

Used at home, as part of a daily skincare ritual, Tourmaline Charged Radiance Fluid smoothes the way to an increasingly more radiant complexion. Immediate results show up to 27% improvement in overall radiance and after 8 weeks up to 36% reduction in the appearance of pores and up to 35% increase in smoothness. The Tourmaline Charged Radiance Masque leaves skin more radiant and refined in just one hour and shows up to 39% improvement in skin clarity.


Use Aveda Tourmaline Charged in your daily skincare regime for a rejuvenated and radiant complexion…


STEP 1: Aveda Tourmaline Charged Exfoliating Cleanser                                                            RRP £21 / 150ml

What is it? A daily cleanser that contains naturally-derived Jojoba Exfoliating Beads which help to increase cell renewal and remove impurities.

Hero Ingredients: Tourmaline to help infuse visible life and enhance a natural glow, Sodium Mannose Phosphate, Mango Butter, Babassu Oil and Jojoba Beads.


STEP 2: Tourmaline Charged Radiance Fluid                                                                 RRP £35 / 30ml

What is it? A concentrated refining serum infused with the naturally energising mineral Tourmaline and powerful anti-oxidants.

Hero Ingredients: Aveda’s cutting edge Biofermentation Technology (less likely to cause skin irritations or sun sensitivities) – added to radiance refining Tourmaline and Aveda’s proprietary blend of Biofermented Yeast Extract, Clary Sage, vitamins C and E, Organic Aloe, Green Tea Leaf and the super-charged tomato extract Lycopene.  In combination this formula helps to protect from free radical damage that can result in premature signs of aging.


STEP 3: Tourmaline Charged Hydrating Crème                                                                              RRP £35 / 50ml

Tourmaline Charged CremeWhat is it? A moisture-rich cream with finely-powdered Tourmaline and 11 powerful anti-oxidants – hydrates normal to dry skin, while infusing it with visible radiance that promotes a healthy glow.

Hero Ingredients: Bitter Orange, Tourmaline, Green Tea Extract, Lycopene, Mugwort, and Wheat Germ.


STEP 4: Tourmaline Charged Radiance Masque                                                                           RRP £29 / 125ml

What is it? A creamy facial masque that gently lifts lack-lustre surface cells to help reveal softer and smoother skin.

Hero Ingredients: Full moisturising benefits of Tourmaline, Muru Butter from Brazilian Palm Tree Kernels, Avocado Oil and Coconut-derived Glycerin. Extracts from the Shiitake Mushroom and Lycopene.


STEP 5: Tourmaline Charged Radiant Refiner                (Use twice weekly)                              RRP £32 / 100ml

What it is? A creamy exfoliating facial scrub that helps to un-clog pores and removes skin-dulling agents – leaving a smoother, glowing complexion.

Hero ingredients: Bamboo, Clary Sage, Antiboxidant Blend – vitamins C and E, Glycerine, Tourmaline and Sodium Hyaluronate