New mums who are breast-feeding don’t feel they are getting enough support, according to a new report.

New consumer and HCP statistics from Lansinoh, breastfeeding experts revealed that…

–  21% mothers didn’t feel supported at all while breastfeeding – up from 19.5% in 2012 and doubling from 10.4% in 2011

–  37% of mothers wish they breastfed for longer.

– 24% of mothers think more could be done to provide more literature, visual guides and online support to breastfeeding mothers.

– 25% of mothers think that between 2am-3am is the hardest hour of the day/night when breastfeeding.

– 63% of mothers believe ‘breast is best’.

Following on from the announcement from The Royal College of Midwifes which recently noted that the UK is short of 5,000 midwives in the UK (February 2013).

Lansinoh supported this call from mums and HCP with the 2am mums campaign, a new multi-platform initative to help mums at the hardest part of their day.

Lansinoh launched the 2 am mums campaign via social media in April, with access to midwife Jo Gould, between 2am and 3am- highlighted as the hardest hour for breastfeeding mums.

And they had the experts featured below on hand to help. Did you know about this? Would you like to be part of this the next time it happens?

Let us know and tell us what you think; email us on



· Jo Gould is an experienced practicing midwife, qualified for 12 years.

· Jo is a member of the Royal College of Midwives and registered with the Nursing & Midwifery Council.

· Jo has worked as a clinical midwife in both hospital and community settings. She has held senior positions as a labour ward co-ordinator and practice development midwife.

· Jo has extensive experience of teaching midwives (including student midwives), medical students, junior doctors and leading parent education.

· Jo has also worked and taught in Hospitals throughout Sussex as well as at the University of Brighton . This depth of experience and commitment has enabled her to complete a Masters degree in Midwifery.

Dawn Kelly, Expert Health Visitor

· Dawn Kelly has 20 years of experience in healthcare, having devoted her time and expertise to working as a Registered Sick Children’s Nurse – caring for babies and children around the world – and to community health.

· Dawn has a Health Visitor degree from South Bank University , Dawn has worked as a Health Visitor, a Specialist Community Practice Teacher and also as a Senior Lecturer at Thames Valley University .

· Dawn is established and highly respected expert in her field, Dawn has often appeared on TV and radio and in print.

· Dawn also puts her considerable skills to the test on a daily basis with her own family; having three young daughters under the age of 7.


Jane Griffin, dietician

Jane has a Postgraduate Diploma in Dietetics, London University

· Jane is a self-employed freelance Registered Nutritionist and State Registered Dietitian (September 1980 – present)

· Jane is a member of the Nutrition Society, British Dietetic Association, Sports Dietitians UK, Fellow of the Royal Society of Medicine

· Jane is media trained, have featured on numerous radio, (including live link-ups and phone-ins) and TV interviews on sport and general nutrition, including This Morning, Sky News, London Today, Super Slim Me, Ever Wondered About Food, What’s Really in Your Food

· Jane has previously worked in the baby food industry (Glaxo, Cow and Gate and Heinz) and has vast experience in the area.