GROUP_MAGNESIUM_LOTION_BUTTERThe words ‘stretch marks’ can often strike fear into all mums and mums to be and is something that affects around 8 out of 10 women during pregnancy*. Although an outward sign to the world that your body has done something amazing, simply knowing this doesn’t always make us feel uber-confident about our bodies though.

So is there really any magic cure for these unwanted marks also referred to as striae gravidarum in medical terms?

BetterYou’s new Magnesium Body range could be just the answer you’re looking for if you’re one of the unfortunate, many mums who suffer with these silvery-white marks. The new Magnesium Body lotion and butter from BetterYou contain a perfect balance of skin kind ingredients which blends BetterYou™ Magnesium Oil with shea butter, cocoa butter, coconut oil and vitamin E.

Creams containing vitamin E are now widely accepted as one of the best defences against developing stretch marks. A study carried out on creams for preventing stretch marks in pregnancy found that creams which contained vitamin E were more effective in the struggle against developing stretch marks on mums who had previously suffered stretch marks in pregnancy.

The luxurious vitamin E formulation keeps skin well hydrated and supple, helping to improve its ability to easily stretch as bump and baby grow and is perfect for use during pregnancy and nursing.

Expert dermatologist and cosmetic surgeon, Dr. Dendy Engelman is often asked about stretch marks in her clinic, she said: “Thick creams that keep the skin well hydrated can be effective in increasing the skins ability to resist tension when it is stretched; this means the skin maintains its elasticity and its ability to snap back into place.

imgres“Patients using Magnesium Oil have reported improvement in a variety of skin disorders and some even report aesthetic benefits, such as improvement in skin quality and texture.”

Andrew Thomas, founder and managing director at BetterYou, said: “Our new Magnesium Body range is perfect for keeping your skin supple and moisturised.

“The formulation also helps to gently increase your body’s magnesium levels. Magnesium is very important for both mother and baby and we are actually born with twice as much magnesium within us as calcium.

“This enables us to leave the narrow birth canal without injuring ourselves and is the reason why children’s skin is so elastic, they are so flexible and they heal so well.”

Applying Magnesium Body lotion or butter also gives new mums a little bit of pamper time and with the luxurious texture and sensual smell you’re sure to enjoy this precious time.

The new BetterYou Magnesium Body butter and lotion are both priced at £9.95 and are available from Holland & Barrett, independent retailers across the UK and