Passion for Natural is a highly effective intense moisturising treatment for dry irritated skin using only the highest grade of Aloe Vera available, Organic Aloe Barbadenis

A vast number of people in the UK suffer with varying types of eczema and other dry skin conditions. National Eczema Week is the flagship campaign from the National Eczema Society that aims to raise awareness of eczema and urges sufferers to confront their skin conditions and seek help.

If you are one of these people you’ll understand the need for a beauty cream that combines efficacy with luxury. Don’t suffer in silence – try Passion for Natural’s 100% natural Aloe Vera lotion and gel.

Passion for Natural 100% Aloe Vera Gel is hailed as a hero product, the gel combines complex multi-active ingredients including the highest grade of Aloe and natural Betaine. Together the ingredients work to help relieve the effects of many skin complaints including eczema, inflamed and irritated skin and dry patches. The formula is a deeply renewing moisture treatment that melts into even the most cracked and scaly skin, instantly soothing and hydrating.

Passion for Natural 100% Aloe Vera lotion is the ultimate multi-tasking elixir that delivers deep dermis hydration and protection, formulated to closely replicate the lipid barrier of the skin and its natural moisturising process.  Suitable for a variety of dry skin conditions and complaints, including eczema, Aloe Vera lotion can be used on the face and body as a moisturiser – giving immediate and lasting relief from even the driest of skin.

100% Organic Aloe Vera Lotion, £6.99 and 100% Organic Aloe Vera Gel, £7.49, both available from

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Notes to editors:

Just some of the things our customers have said about our products:

1/ “I have found your product “Passion for Natural” Aloe Vera very beneficial in curing allergic reactions in my skin / eczema.  I now receive it on NHS prescription list.  Perhaps you would like to pursue that issue.

I would also like, if possible, reassurance that you do not plan to (or even routinely) alter the formula for these products.  I found its ‘non-stinging’ characteristics nothing short of miraculous compared with similar products.

I will be advising the eczema society of your products benefits and hope they will endorse your company.  I wish you every success with your Aloe Vera products.”

2/ “I have been using your Aloe Vera Gel 100% which I have found excellent for my face where the skin had been flaky and reddish in patches.”

3/ “You may be unaware as to just how good your ‘Passion for Natural’ Aloe Vera Gel and Lotion is! After intensive radiotherapy on my face a few months ago I was told in no uncertain terms that my skin would blister. I used only your Gel during the day and the Lotion at night and incredibly I did not even get dry skin. The doctors were amazed too! How lucky I am. Thank you.”

Passion for Natural 100% Organic Aloe Vera products are carefully manufactured in the UK using 100% liquid gel from the inner fillets of only the healthy leaves of the Aloe Barbadenis plant. The active ingredients in Aloe Vera such as vitamins, minerals, amino acids and polysaccharides are known to support the complex repair mechanism of the skin. Passion for Natural are able to incorporate the same level of Aloe Vera content in its products that would be found in a natural plant.

Passion for Natural is available in selected Boots stores and online